He started experimenting with interface design in the mid 90’s, while working as a programmer for artist collective HBG. This led him into designing and programming websites as well as interactive DVD content in the early 00’s for publishers such as 1C, Buka, Russobit-M. After founding a toy distribution company with his partner in 2005, he focused on developing business solutions as a marketing director. He worked with brands like Disney and DC, and their IPs. Always pushing to learn and create, Alex is now moving into UX/UI design and motion graphics while utilizing his years of experience in multiple disciplines. His award winning art and photography were exhibited nationally and internationally.